Award-winning editor and writer
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Hello, I'm Elyssa – aka Ellie the Editor – and I've been passionate about the power of language and storytelling since childhood.

After 15 years producing acclaimed magazines and resources for major membership organisations, I turned freelance in 2014. I’ve since worked for clients across the education, charity and corporate sectors, as well as writing my first book.

What can I do for you?

  • Clear, concise and engaging writing.
  • Meticulous and speedy sub-editing and proofing.
  • Editorial project management, from planning to printing – and on to the web and social media too.
  • Workplace training in effective writing, house style and grammar.

We won! The Teacher scoops the
'Best Magazine' title at the TUC Awards.

Editorial expertise
  • Producing membership magazines and other publications from initial concept to end product – annual reports, brochures, handbooks, event programmes, funding bids, training manuals, catalogues, posters, manifestos and leaflets, to name but a few.
  • Creating effective electronic communications, including interactive digital magazines, website content, social media presence and SEO.
  • Journalistic and copy-editing skills, including writing features, news stories, event reports and interviews, rewriting others' work, sub-editing and proof-reading.
  • Managing large budgets and retendering print, fulfilment and advertising sales contracts to ensure best value.
  • Commissioning contributions from freelance journalists, celebrity guest writers, in-house experts, photographers and illustrators – putting formal contracts in place if necessary.
  • Writing in plain English and presenting complex or ‘dry’ information in engaging ways.
  • Developing good relationships with printers, mailing houses, pre-press bureaux and Royal Mail reps to ensure efficient, cost-effective production and distribution.
  • Creating page layouts in Adobe InDesign and Quark Xpress.
  • Conducting readership research in partnership with specialist companies.
  • Using reader-generated content – anecdotes, tips, Q&As, Tweets, texts and more to boost members’ engagement with magazines.
  • Sourcing images from photographers, illustrators and picture libraries, or taking them myself, and editing in Adobe Photoshop.
  • Working productively with editorial boards and sub-committees.
  • Meeting the needs of readers with visual impairments or basic skills deficiencies.
  • Producing materials bilingually in Welsh/English and in minority ethnic languages.
  • Devising advertising policies and securing advertising and sponsorship, both directly and through specialist agencies.
  • Delivering presentations and leading activities at staff training days.
  • Writing promotional copy for news-stand and trade magazines.
  • Compiling and communicating house style guides.
  • Establishing and managing digital photo libraries.